5 Reasons to Embrace Social Media in the Workplace


  • Reductions in inefficiencies company wide – especially companies with multiple locations and large staff. Information is readily shared and resources and talent are used more wisely.
  • Transparency on who coworkers and leaders are, their job functions, and their expertise within the organization.
  • Enhanced corporate visibility is attracting higher quality employment candidates. Like-minded candidates are naturally drawn to organizations that meet their goals, vision, and workplace culture.
  • Executive visibility is building trust among employees, customers, and partners while increasing the likelihood of consumer purchasing.
  • Increased communication levels with fewer misunderstandings on job duties, company vision, and branding.

Social Media..


  1. Improves communication within the company.
  2. Promotes company brand
  3. Finds new talent.
  4. Benefits sales and marketing.

Good links for social media











Do’s and Don’ts of Social Networking


employees should:

  • Exercise good judgment and common sense.
  • Pause before posting.
  • Not allow social networking to interrupt productivity.
  • Be mindful of their privacy settings.
  • Refrain from anonymity.
  • Be polite and responsible.
  • Be accountable and correct mistakes.
  • Use disclaimers or speak in the first person to make it clear the opinions expressed are not those of their employer.
  • Bring work-related complaints to HR, not through postings on social media sites or the Internet.
  • Remember the audience and that what is being said might create a perception about the employer.

Pros of Social Media in the Workplace

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  • Facilitates open communication, leading to enhanced information discovery and delivery.
  • Allows employees to discuss ideas, post news, ask questions and share links.
  • Provides an opportunity to widen business contacts.
  • Targets a wide audience, making it a useful and effective recruitment tool.
  • Improves business reputation and client base with minimal use of advertising.
  • Promotes diversity and inclusion. See, When Social Media Meets Diversity.
  • Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific websites.