- Improves Branding
- Increase sales
- ROI for recruitment strategy
- Can cause damage to reputation (for employers are saying offensive things or not factual about their companies)
- Decrease in productivity (more time online instead of doing the job)
Presented as both a legal and social issue, once someone puts something out on social media, they can’t take it down, and whatever is put out can possibly stand as a bad representation of the company if a person’s content is controversial, if they are misbehaving in some way, or otherwise leaves a bad impression.
Putting aside for a moment that one of the reported reasons that employees use social media in the workplace is boredom or lack of fulfillment on the job, (and what role a company can play in decreasing those cases), there is the social issue… rather a rights issue.