Fostering employee camaraderie – Many social networking sites, like LinkedIn have company groups where employees can join, share stories and get to know their coworkers better.
Identifying business opportunities — Business development and sales professionals can source leads and develop professional relationships through networking sites such as Twitter and LinkedIn.
Recruiting potential candidates — Companies are increasingly turning to social media as a source for new employees. While an excellent tool for human resources and line managers.
Presenting a positive company image — While it is important to set guidelines, having employees engaging in online social communities is a great way to promote your brand. As long as comments are not disparaging towards competitors or divulge company information, your employees can be excellent brand ambassadors.
Foster morale and company loyalty — When employees are given a sense of freedom and ownership, more often than not they respect boundaries and manage their time accordingly. They may check social media before or after work or during their lunch break. As long as usage does not become excessive, allowing employees some liberties can improve motivation and morale.
While it is essential for companies to have a social media and internet policy, the pros of workplace access outweigh the cons. Managers should enjoys the benefits of increased exposure and interaction within the online global marketplace.